WEED WEEK
To celebrate 420, VICELAND programmed a week's worth of weed-related content.
We rolled up giant spliffs on billboards in London, created promos to give a taste of all the shows, baked up brownie mix mailers and in the spirit of getting high sent a spliff into space.
We created our very own brownie mix for our audience to enjoy while watching our shows. The packaging gave a full description of the programmes we were showing during the week.
The space spliff garnered an impressive 7 million views across our international social channels, which helped our ratings soar.
