VICELAND CHANNEL LAunch

It's not everyday you get to launch a TV channel.

We really wanted to cut through and not water down what our channel had to offer. We stuck to out brand roots and let our content speak for itself. The 'Right Now' campaign was made to cut through and not just blend in with other campaigns. It done this by showcasing content you wouldn't see anywhere else, matched with copy intended to spark controversy.

We loved it and received a Gold Promax award for Best Channel Launch. The council didn't seem to appreciate however.

Winner of a Promax award

Best Channel Launch - Gold Winner

Social brand spot: