NEEDLES & PINS

For the launch of one Viceland's biggest UK shows we wanted to engage both tattoo and non-tattoo fans. We wanted to deliver the first intelligent tv show on tattoos and body modification, with Grace neutral.

We took over train stations, held curated screenings up and down the country and even made transfer tattoos (designed by Grace herself) to tell our audience about the show.

Needles and Pins was subsequently the highest rating UK-made show to air on the channel.

An episodic trailer, which could take the viewer on Grace Neutral’s emotional and spiritual journey as she learnt about traditional Māori tattoo culture in NZ.

Winner of two Promax awards:

Best use of editing - Bronze Winner

Best lifestyle or magazine clipbased - Bronze winner.