AUTUMN NATIONs SERIES rebrand

How Now was tasked with rebranding the Autumn International rugby fixtures, reimagining the tournament name, designing social toolkits and creating an impactful a launch campaign. As part of the creative team I was tasked with making the AV launch campaign across TV broadcast and social.

Building out from the new brand identity we focused on the world renowned clashes that ANS brings to the fans: North V South, Young V Old, Brain V Brawn. We created a 60" launch promo and 15" fixture drivers for each game and adapted for social media.

For the fixture drivers we used the ‘scrum’ motion principle to crash the nation tricodes together, they grapple for position before the mono crests enter from the top and bottom of frame.

The campaign achieved a whopping 11.1 million impressions and beat the industry standard CPC of £0.40 by 35%, receiving rave reviews from rugby fans and industry professionals alike. The video content we created generated 3.5 million views and 144K link clicks.

BRAND: 6 NATIONS

AGENCY: HOW NOW CREATIVE

CREATIVE DIRECTOR: PHIL BOLDGER & SASHA STAIANO

CREATIVE: CHRISTOPHER VERDICCHIO

ART DIRECTOR: CHRIS BARKER

MOTION DESIGNER: DAVID PHELPS